Franchise

BRAND LEGACY

It’s all beyond familiarity now, those coffee seeds, that bitter taste, the exhilarating smell and the unforgettable tradition. The birth of coffee can be traced back to many centuries ago, its existence showered upon diverse countries, tribes and communities with each one of them bringing in innovations that desired to give the word ‘coffee’ an intriguing definition.

Reading articles about coffee’s infancy might seem synonymous to insignificance since history exceeds limits of intricacies, but learning about how a tribe in Ethiopia discovered an energy boost by consumption of coffee, or how the governor of Mecca was executed upon banning the ‘sacred’ drink, or how coffee became widely popular to reach the land of Australia, or how the first espresso machine was installed in New York, never fails to capture the attention of the reader. These are still stories that talk about something that is an essential part of our day, that talk about something that is unavoidable, that talk about something sacred.

When you walk down the streets of your locality, you notice a number of coffee houses claiming to sell the best of coffee to you. Iyengar Coffee Cafe, distinguishes itself from the various coffee houses that colour your surroundings, which does indeed sell you the best of coffee. What distinguishes Iyengar Coffee Cafe from the others is the fact that it sticks to tradition and authenticity, which is what the coffee lovers across the globe look for.

The directors have been deeply familiar with the taste of this coffee and they yearn to promote the loved culture of coffee across the globe to bring brisk smiles upon the faces of a million individuals. The seeds are carefully selected from the best locations and it is ensured that the best of the same is handpicked at all times. A blend is made to suit the multifarious of needs of the various sections of the society, and the roasting and grinding of the seeds are done under hygienic conditions with an automated system of packing.

It has been quite a journey, and Iyengar Coffee Café is a journey comprising of too many destinations. A tasteful journey!

Coffee is not just a culture, it’s a legacy. A heritage, which has been acquired from our ancestors. The culture of coffee is popular among Brahmins, and particularly predominant in the Iyengar community, the ones who worship coffee. Often it is told as a joke that this community grew up drinking coffee as a substitute to milk.

BRAND BUILD

Visit any traditional house in one of these states. You will be offered a cup of coffee. This illustrates exactly how significant coffee is. Why not add to the significance? The authentic filter coffee is the sweet milky coffee we’ve tasted, the one that is made from dark roasted coffee beans and chicory especially in the southern states of India. Arabica and Robusta are the most commonly used coffee beans to add to the flavor.

South Indian coffee is brewed with a metal device known as coffee filter, in earlier days it was in brass and now we can see filters in stainless steel, and the modern filters come fully automated but the taste in traditional filters stand apart in quality.

Apart from selling coffee powder to the coffee loving population across the globe, the motto of Iyengar Coffee Café, is to sell filter coffee, the one that is natively and authentically special to the town of Kumbakonam and in particular is a household secret of Brahmin community. The vision of the company is at least a million coffees a day across India both directly and indirectly, and thereby establish itself as one of premium coffee providers across the vast subcontinent.

In this process, several strategic locations have been identified across India for the purpose of launching the coffee shop and seek to provide franchising rights. The directors have been deeply familiar with the taste of this coffee and they yearn to promote the loved culture of coffee across the globe to bring brisk smiles upon the faces of a million individuals.

The seeds are carefully selected from the best locations and it is ensured that the best of the same is handpicked at all times. A blend is made to suit the multifarious of needs of the various sections of the society, and the roasting and grinding of the seeds are done under hygienic conditions with an automated system of packing.

FRANCHISEE REQUIREMENTS

The minimum requirements to own a franchise of ICC are:

FRANCHISING PROCEDURE

a. Expression of Interest:

One can express interest to own and run the franchisee of ICC through online form submission in the website www.iyengarcoffeecafe.com , or send an email to sales and marketing team of ICC detailed on the contact us page, or place a call to us in the numbers designated for the same or simply visit our ICC office in Chennai

b. Get to know us:

Upon expression of interest our team will visit you and explain you the full details of operation involved in the franchising, economics of operation, conduct a feasibility study if the place to commence the outlet is ready and will even arrange for your visit to our outlet for you to know and understand the operations and running. If prospective franchisee wishes to have a week long hands on experience on our outlet before actually deciding to franchise, will be considered even though is less regarded as necessary.

C .Site visit:

ICCs officials will visit the proposed franchise’s location upon expression of interest to inspect the same the decision to choose the location as final will be with the franchise as they are the people who will be at the location, it is however emphasized that proper water and drainage facility should be ensured.

D. Payment of Franchise Fee & Letter of Intent

Once the site visit is done and the place is finalized the franchise is required to pay 20% of the agreed franchise fee (details of the same is below for various type of franchise), which is non- refundable and upon payment of the same a letter of intent will be provided by ICC detailing basic terms and conditions (not exhaustive one).

E. Signing of Agreement

Once the place is ready to occupy, the franchise can pay the balance agreed non-refundable franchise fee and upon payment of the same the mutual agreement for franchisor-franchisee will be entered into (please note that the agreement clauses can’t be altered or waived under any circumstances) (franchisees can have a soft copy of the same before payment of balance agreement fee but after receipt of letter of intent only).

F. Commencement of Franchise for operation:

ICC will ensure that the franchise comes into operation in maximum 15 days’ time from the date of agreement however under extra ordinary circumstances the same may get delayed owing to various external factors.

G. Advertisment:

The actual advertisement of commencement of the new franchise will be done by the franchise duly inviting dignitaries and issuing notices and pamphlets in the adjoining areas. The team members of ICC will be with the franchise in the opening ceremony and commercial commencement of the franchise. ICC is not in favour of advertising in mass media as it will not serve the purpose of the franchise but only will add cost to the commencement. ICC has designed a unique IWalker advertisement which can be hired by the franchise to use for few days to promote the franchise opened.( please contact sales team for details).

G. Franchise Support

ICC will ensure that the franchise walks into the shop as if they walk into a serviced apartment which they hire for stays, however franchise need to fix a telephone line/security cam(if feel necessary) on their own before commencement of the operation. All the day-to-day materials will be provided by ICC against cash payment and will ensure the franchise doesn’t face any difficulty in running the show. We have a dedicated team to answer your queries 24X7 and the directors are approachable as easily as the other employees of the company. ICC can also assist in the man power requirement of the franchise on case by case basis , however the man power has to be managed and paid by the franchise and ICC will not interfere in employee employer relation however will try to assist for continued man power support. (contact our sales and service team for man power assistance )

FRANCHISE TYPES AND FRANCHISING COSTS

Shop in Shop-Iyengar Coffee Café

The locations can be a shop inside a shop the main can be a eatout/snacks centre/A retail showroom with good foot fall the investement requirement is Rs1,50,000/ non-refundable franchise fee.

High Street Iyengar Coffee Café

The location can be a high street stand-alone shop where a bunker will be installed to brew coffee and supply to customers we can add varieties of snacks to the coffee. The total investment requirement is Rs.2,50,000/ non-refundable franchise fee.

Exclusive Iyengar Coffee Café

Exclusive shop with our signature design and appealing look, requiring a total investment of Rs.3,50,000/ non-refundable franchise fee.

COFFEE POWDER SALES & DEALERS

ICC ‘s directors have been deeply familiar with the taste of the filter coffee and they yearn to promote the loved filter coffee culture across the globe to bring brisk smiles upon the faces of a million individuals.

The seeds are carefully selected from the best locations and it is ensured that the best of the same is handpicked at all times. A blend is made to suit the multifarious of needs of the various sections of the society, and the roasting and grinding of the seeds are done under hygienic conditions with an automated system of packing

The blends we offer

Degree Coffee Blend at 85/15 coffee and chicory - PREMIUM

Best suited for coffee lovers who prefer strong and good flavoured coffee; a variant flawlessly suitable for Degree coffee lovers.

Core Commerical 70/30 coffee and chicory - RICH

Best suited for commercial establishments like hotels , caterers and road side coffee outlets who seek to sell optimum coffee.

Pure Coffee 100 percent purest of the coffee - CLASSIC

A tasteful mix of Plantation/Peabury and Robusta creating an amalgam of A grade mild coffee for coffee lovers who look for flavor.

Coffee with 5 % chicory blend - DELIGHT

For all coffee lovers, who are fond of thick and flavoured rich coffee.

We are learning from our esteemed customers and are in the process of bringing more blends to suit their various needs. We are committed to quality and timely delivery.

The franchisee’s inherit the right of marketing coffee powder in the area of operation and ICC will provide the advertisement material and supply them the powders with decent margin to onward market in retail from the show room.

Besides franchise ICC also invites dealers across India to market the ICC ‘s various branded filter coffee powders the dealers will be offered a decent margin on marketing the powders and will be supported in advertisement. No dealers will be appointed in the area where franchise is operating without the written consent of the franchise. However a circum-radius of 3 KM is decided as no appointment zone for dealers from the franchisee’s operational unit, beyond this territory ICC has the right to appoint coffee powder dealers, but if the franchise prefers to take over additional areas they will be given due priority.

ICC aims that the franchise and dealers for the coffee powder earn a decent income marketing this as ICC always have a policy to grow on the growth of the team. We will ensure that periodical advertisements are done to promote the sales and also Iwalking advertisements are done.

DEALER AGREEMENT

The dealers will be required to execute an agreement with ICC that they will not engage with same line of business till such time they are the dealers in ICC.

IYENGAR VEG-POINT

ICC’s one more venture to be with the mass is their veg-point theme where in homely south Indian accompaniments for lunch and delicious north Indian stuff for dinner are made available. Under the lunch theme Sambar/Rasam/poriyal/Kottu is supplied and under north Indian dinner Phulka Rotis/Dhal/Sabji is supplied. Franchise can take regular orders of 20+ provided lunch orders placed overnight and dinner order cut off time being afternoon 12 PM for 20+ and the same will be delivered to franchise location 1 hour before cutoff time of delivery to the end customer this will also ensure additional revenues for franchise besides coffee shop income. Iyengar Veg-Point also offers SATVIK foods (without onion and garlic) for special occaions on pre order basis so franchisees can also capitalize the same.( Veg point currently operational only in Chennai and for tie-up with veg-point order pl call sales team) ICC also supply delicious snack accompaniments for coffee customers and regular weekly orders are welcomed.

IYENGAR PARTY ORDERS

ICC also undertakes mass party orders where franchise can benefit with coffee supply with breakfast/ lunch & or Dinner for 15+ , but the items and prices need to be finalized by our in-house kitchen (currently only operational in few areas in Chennai pl check before you discuss) before committing on the orders.

ICC is committed in all ways to ensure that the franchisees are benefitted from the various facilities and offers at ICC and we have a strong belief on the sayings that your success is our success and you are boss and we are workers theme and consider ourselves under the bottom level of hierarchy to hold you all and march ahead.

We have various mass friendly projects upcoming which we would like to distribute only with our franchise network there by increasing your revenue and ours, one such is “Iyengar’s VEDIC water”. We have concepts, designs, ideas, resources came out of years of hard work and if you have customers and commitment and cash – the three Cs what you wait for? Come on! Together we will work for an excellent future for our generations to come. We are offering Franchise all across India Contact Us Now